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Is a Hybrid Competitor to CrossFit coming?

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It goes without saying that people will always try and improve on a product or service. That’s just human nature, when we feel we can do a better job or make something work easier for us, we use our ingenuity to fix a problem.


 I guess the same goes for CrossFit. As I have mentioned in a couple of earlier posts there is a growing group of ex-Affiliate owners and members who have become vocal across social media against CrossFit.

Their complaints so far have ranged the gamut. From individuals, you might hear a complaint about over training, and from ex-Affiliate owners, the complaints might be about the unfairness of CrossFit’s business practices.

Normally I wouldn’t give much credence to this gossip, but every once in a while a posts here or there, peaks my interest.

Over the last several weeks I’ve come across some that seemed to suggest that that a big name in the industry, and at least a couple ex-Affiliates have been talking. Now I’m not going to mention any names, but this was big enough that I took notice. The post didn’t go into specifics but alluded to the fact that they were planning on launching a “New” training program.

So what’s my take on the gossip?

With publishing I play a fine line. On one hand, if I only write, “Good Times Fluff Pieces”, no one will read my posts (Except William). On the other hand, if I write opinion stuff, I’ll inevitably make someone on the opposing side upset, and as sure as the sun comes up in the morning, I’ll see a drop in readership.

So I thought this time, I’d play devils advocate, and give both sides to an argument, just to piss everyone off.

Devils advocate for a new “Program”.

Let’s face it CrossFit does has some flaws. As Forest Gump said, “Life is like a box of Chocolates, you never know what your gonna get”. The same seems to be the case for Affiliates.

At some you have years of knowledge and experience, and at others, it’s quite laughable. If someone is new to fitness, they’re literally spinning the gambling wheel when it comes to choosing an Affiliate. 

When one of these people gets hurt, or has a bad experience, they talk, they spread the word, and it affects other Affiliates, and their business. How? Because even though Affiliates aren’t franchised, all Affiliates carry the CrossFit name.

When one looks bad, they all look bad.

Then to make matters worse you have idiots posting poor “How To” videos giving the brand a bad name.

I watched one the other day where this guy who will remain nameless flipped this tire and his back literally bent backwards. Duh!, and these are the role models teaching people.


Another thing that’s silly.

An Affiliate on every corner seems a little ridiculous. I can’t image how McDonald’s would do with one on every corner. Oh and sure, CrossFit isn’t a franchise, but it can’t be good for business when you have a competitor move right next door.

I’ve been told that the term “The Cream Rises To The Top” has been used when Affiliates complain about this practice. But really, since CrossFit provides the training shouldn’t everyone who owns an Affiliate be the Cream?

For these reasons I can see why some of the people out there are pissed and want something new.

If they did decide to go it alone, what would their new “Program” look like?

Compiling all my past conversations with people in the “Against CrossFit Category”, the “Program” might look something like this.


“The Acme Workout Training Program”

Functional fitness with a strong push towards the Paleo lifestyle.

In this program the workouts would have some rhyme or reason to them. They might be structured like a more traditional program. For example they would still do strength and conditioning together, but the difference would be that for strength portion, they would concentrate on one body part for that day, then give it a rest before hitting that specific body part again. As some have stated, the workout out doesn’t make you strong, the rest period between does.

In addition, I would bet that there would be a rigorous standards certification. I doubt that anyone with a wad of cash could just call up, take a few basic courses and be on board as a certified “Acme” trainer.

I would bet that with this model, people interested in “Franchising” would have to prove themselves through countless hours of training and testing, and that only after a board of experts from (gymnastics, oly lifting etc). signed off, would a potential owner be allowed to waive the “Franchise” banner.

I’d also imagine that they would set limits on how many of these “Acme” style gyms could be open in an area.

Plus they’d advocate and teach the Paleo lifestyle in conjunction with the program.


Now for the Devils Advocate against the switch.

Let’s face it CrossFit has done what no other training program in history has done. Never has a program reinvigorated so many people to get fit, while simultaneously helping so many causes. Fight Gone Bad, CrossFit for Hope and the list goes on.

Love it or hate it, it’s made its mark and it’s here to stay.

My question to ex-Affiliates out there who bash CrossFit is this? If you were a fitness expert prior to CrossFit, what made you hate it all of the sudden? Was it the fact that you had a Eureka experience one day and realized they were way off?

If so, with all of your previous expertise, why did you continue to train your clients under this horrible training program?

Now that you have a new “Program” to pitch, how are you going to convince anyone that this time, you really do know what you’re talking about, when last time you didn’t?

Some might wonder if there is more to your argument than you’re stating.

Maybe just maybe you’re angry because your business didn’t turn out like you’d hoped; maybe the fees got raised, or the affiliate across the way took your business. Or maybe you just didn’t plan that well in the first place, and your business failed, like many do.

I’m just saying that if you knew what you were doing, you should have recognized the poor programming from the get go, and never got involved in the first place. It seems a little late to come back and argue that it sucks after the fact.

The argument that CrossFit is dropping the ball with relaxed certifications could only help your business. If your competitors sucked, and you didn’t, then the members they lost would have come knocking on your door sooner or later.

It seems that you’re upset because you couldn’t make your Affiliate work for a host of reasons, none of them your own fault though, and you need someone to blame.

There I think I sufficiently alienated both sides with my rants. But you get the point.

I can see both sides of the argument. As an independent publisher I have the option of writing how I see it, good or bad. I’d love to read your comments below.

The question remains as to what will eventually happen? I’m sure that an offshoot will surface, but as to how well it does who knows.

See you in the hills


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