How do you set a goal for your athletes, let people know you rock, and get people involved in CrossFit? You hold a kick ass event; you hold the first ever SLO County Games.
Atascadero CrossFit did just that.
Having moved to the coast a few months back, I haven’t had time to visit any other Boxes in the area (except for CrossFit Nipomo). When I saw the ad for the SLOCG, I new I had to attend. I shot them a note on Facebook, got a kind response back, and boom a couple weeks later I was there.
As I traveled the 30 Minute drive from Grover Beach, I wondered what the event would be like. Usually first time events are, well, small.
As I drove down El Camino Real I knew there was something different. Cars were lining both side of the road for blocks. I immediately thought “They have some marketing guru on their side, because this doesn’t look like their first rodeo.”
Here is what made the event different from so many first time events I’ve been to.
1. It was organized! – Sometimes event organizers either over fill, or lack the knowledge of how long things will actually take. This can push the event way past the proposed end time, and begin to frustrate athletes and spectators.
For the time I was there, the events ran like clockwork. Plus their BOX was meticulously clean and well organized. I was drooling over their huge selection of what looked like RX Jump ropes hanging on the wall, and some pretty cool KettleBells that screamed their weight in big bold colors.
Heck they even had orange tape on the floor designating athlete boundaries for the competition, which I hardly ever see.
2. It had participants! Sadly for most first time events, the turn out is less than stellar. It usually takes years to get a decent turnout. This was not the case at the SLOCG. Somehow they got a BUNCH of athletes to attend, and not just their own. I saw T-Shirts from Affiliates up and down the coast.
This year’s event was geared strictly for the CrossFit Beginner, but that is what made it more amazing. THEY PACKED THE HOUSE WITH ATHLETES NEW TO CrossFit! A major feat anytime.
3. They had food! I cannot emphasize this enough. Sometimes competitors have their mind on other things, uh like competing. Nothing sucks worse than having to leave the venue to go hunt down grub. Sure an athlete should prepare, but honestly first time competitors have no clue what they’re getting into. For many nutrition is the last thing on their mind. Having good food on hand is a HUGE plus.
So how did they do it? Good question because I don’t know. But whoever was in charge of marketing needs a raise.
The real benefit of a successful event is what it does for the competitors. They got to set a goal, they achieved that goal, and now they get to set another.
An event is one of the best ways to keep people driven. By having an event that rocks, people get involved and stay fit.
Thanks Atascadero CrossFit for hosting a great event and allowing me to attend.
If you’re in Atascadero be sure to check them out.
Atascadero CrossFit is located at
3232 El Camino Real, Atascadero, CA 93422
Phone: (805) 423-3168
Or online at www.atascaderocrossfit.com
See you on the Beach.